Is your website putting down your brand value? If yes then you are in an immediate need for content marketing services. Consumers get despondent every time they encounter the popped up sales techniques and website ads on their laptop screens. Such marketing gimmicks often drops down expected positive results for your business. Consumers these days have become more doubtful about trusting a brand online. As per the stats, the report for content marketing is impressive. Content marketing is successful in getting good results by generating 3 times more leads than outbound marketing at lesser cost.
Brand Radiator believes in creating content using information extracted from your organisation, crafting narratives that bring value to your customers. We keep eyeing the analytics to quickly identify strategies that could do wonders to your business.
We help you optimise your content strategy. Our content-based approach, joined with the focus on analytics, helps you build a long-lasting online presence. Every piece of content prepared by our content team is to transform your website traffic from viewers to leads to loyal customers.
Strategise the Content: Stuffing attractive vocabulary and pushing wordy sentences is a wrong approach for establishing a business website. It takes a data-driven, goal-oriented strategy to content marketing. After analysing the data, customer behaviour, industry trends and competitors approach, we follow up with A/B testing for content. Our team prioritises everything from the type of content, to its call to actions, when, where and how it is published, re-written and marketed. It is a part of our content strategy plan.
Produce High-Quality Content: Our content marketing team works towards the technical aspects of your business. After analyzing all the aspects we convert it into the impactful marketing content. The marketing content could be in the form of case studies, ebooks, videos, social media content, emailers, white papers, brochures, newsletters etc.
Content Promotion: Our content marketing team identifies all the online platforms where your potential customers are actively searching for and discussing similar products and services you are offering. Promoting your content on such social platforms connects the audience with your brand, driving ROI for your business.
Analyse & Optimise Content: The most crucial feature of content marketing is to keep a track of where you are at present, where you want to be in future and keep following the path of incremental progress that gets you there. Analytics and research are the core methods that drive our content marketing decision and our custom reports give you an overall view of how we are taking your business forward.